Why Redefine StoryBoard?
Look at each segment and discover that many of the segmented Creative StoryLine elements have qualities that stand on their own. Redevelop each element in each segment restating them such that they can stand independently or contribute more significantly as a lead element of the selected segment currently being reviewed.
In this manner a Creative StoryLine may conceptualize several different outcomes. In effect your descriptive line of activity may now include several strands of thinking. You will have created a stronger case for or against the segmented item that you seek to bring to market. Thus the new ideas developed may have created additional opportunities to explore.
Redefining of a segmented Creative StoryLine will include your research on each element of a concept you consider important to completing a journey to the Design tier.